At Document Corners UK we offer variable data printing services, to ensure that you can create the perfect document corners. But what does this entail? How is it achieved? And, most importantly, how can it help your business? Read on to find out…
Variable data printing: what is it?
Variable data printing is the process of printing small differences between individual document corners within the same print run. This printing technique is achieved by inserting a database of changes into a computer that feeds the information to digital printing presses. An overall design, concept and colour scheme will remain the same, but with individual specified differences.
These differences could be as small and subtle as sequential numbering – think of raffle tickets, for example. That’s a very basic form of variable data. At a much more sophisticated level, you can add custom text and graphics to each individual product with one single print run.
Why is this form of printing useful for my document corners?
At first glance, this might not seem particularly useful, but variable data printing can be implemented for a variety of purposes. You can create sequential numbering systems, add addresses or names or even specific QR codes. So why would this be useful for your document corners? Well…
- Numbering. If you have multiple document packs, variable data will allow you to create sequential numbering – making it easier to find the specific documents to which you are referring, for both customers and staff.
- Names. To add a really personal touch, why not have individual clients’ names on your document corners. Sometimes, you need the extra details to really ‘wow’ your customers and secure contracts. What better way to show how committed you are than by personally assigning document packs.
- Save money. Instead of implementing multiple print runs, why not just have the one, with differences where necessary. A different name, a different client, even a different QR code – invest in one variable data print run and save yourself money and time in the long run.
- Multiple services. We know that nowadays many companies don’t just offer the one service. Invest in a variable data print run and have all bases covered!
- Different staff. Perhaps you’re working in an estate agents or accountants. Offering each member of staff their own named document corners and stationery allows them to have a permanent point of call with their clients and helps foster customer-staff relationships.
And much more besides!
If you’re interested in investing in a variable data print run, don’t hesitate to get in touch with our friendly team today. We’d love to help!